Steps on setting targets.

Ian Hill, non-executive director of IEMA and Chief Sustainable Officer at Openreach, outlines his four steps to setting great targets. According to Ian, effective management and communication of encironmental performance relies on its effective measurement. The process falls into following four steps:

1. undestand your business strategy, your key stakeholders and the intersection of environmental impacts with them;

2. establish the effect of your organisation on the environment and gather the data;

3. select the measures; and

4. set targets against the measures and determine objectives associated with them.